The most successful pinterest ads examples are ones that feel native to the platform and resonate with its audience. These assets are often visually-appealing, and incorporate a range of creative techniques. Garnier is an example of a brand that prioritized visuals, producing a series of aesthetically-appealing ads that are sure to catch the eye in a busy feed. The company used a variety of formats, including the carousel, to highlight different products that would appeal to users.

Visual Inspiration: Examining Pinterest Ads Examples

When it comes to Pinterest advertising, a clear and concise message is key. Users are constantly scrolling past Pins at high speeds, so keeping your messaging short and sweet will ensure that you can be heard. Make sure you are highlighting all of the relevant information about your product, but avoid over-crowding your Pin with multiple elements and text.

In addition to using visuals to convey your messaging, it is also important to use descriptive keywords to drive discovery and searchability. Keywords are the guiding force behind how Pinterest ranks Pins in searches, so incorporating relevant words into your descriptions will help boost your visibility in search results.

Pinterest offers a variety of campaign objectives to suit your business goals, from brand awareness to app installs. However, if you are seeking to generate online sales, metrics like clicks and conversions should be your primary focus. For this reason, it is imperative to test various campaigns with varying formats and creative messages in order to find the right formula that achieves your goals.