How much to put an ad on YouTube depends on your campaign objectives, targeting options, ad type, and placement. In general, though, YouTube ads follow a cost-per-view (CPV) or cost-per-click (CPC) pricing model. You pay only when users view at least 30 seconds of your video ad or interact with it in some way, such as clicking on a call-to-action overlay, companion banner, or card. You also set a CPV bid to inform Google how much you’re willing to spend per view or click on your ad.

How Much Does It Cost to Put an Ad on YouTube? Explained

A key element to consider when setting your budget is the type of ad you’re running: In-stream videos, video discovery ads that appear in search results or next to related videos, and TrueView for Reach videos are all different ad types with unique pricing models. The targeted nature of your ad campaign may also impact costs, with highly focused campaigns often having higher costs than more broad targeting options.

In-stream videos are the most common ad format on YouTube, including unskippable ads that must be watched before a video begins, bumper ads, and pre-roll ads that play before, during, or after other videos. To maximize their effectiveness, create compelling ad copy and use high-quality video footage that reflects your brand. Make sure your ad is mobile-friendly and features a clear call to action that focuses on the benefits of using your product or service. Also, consider incorporating closed captioning to ensure your ad is accessible to people with hearing impairments.